Businesses That Might Not Belong In Social Media Channels (Humor)
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Does Grandma Have a Twitter Profile Yet?
One of my favorite marketing bloggers, Mark Schaefer, wrote an excellent post called Three New Social Media Myths That MUST STOP NOW.
One of the myths he exposed (and one of my big pet peeves) is that all businesses need to get their butts in gear and start marketing using social media and blogging.
Mark writes:
Here is the most pompous tweet I’ve seen in a while: “If you don’t use the social web for your business, it’s not that you don’t understand the social web. You don’t understand your business.”
Then he went on to list a few businesses that would be better off spending their marketing budgets anywhere but through social media channels. These two made me laugh, while being spot-on!!:
1) If you’re selling Depends adult diapers, you should probably spend most of your marketing dollars elsewhere.
2) If you’re in a down and dirty business like buying and re-selling scrap metal, neither suppliers nor customers typically even have computers.
I’m sure you have some ideas for businesses who’d be better off focusing their marketing efforts anywhere but through social media channels! Let’s hear ‘em!
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Michelle handles all Social Media for New England Multimedia. You can contact her by email, on our Facebook, through LinkedIn, or on our Twitter profile.
Illegal substances! The police would be following your tweets and foursquare would be a dead giveaway!
Thanks for the nod Michelle. I’m so appreciative of your support!
I’ll add one to the mix. Ultra-luxury goods. If you posted a little “follow me on Twitter” sticker to a Maserati, don’t you think it would demean the brand?
By the way, love the new look of your site!
[...] This post was mentioned on Twitter by Mark Schaefer and Michelle Quillin, NewEnglandMultimedia. NewEnglandMultimedia said: Let's have some fun! Businesses who might not do so well marketing through social media channels: http://bit.ly/avMtqu [...]
@Brad Ohmyword! That’s a great one! I’m gonna do a hashtag search for some drug lingo (hey — I’m in youth ministry!) and see if there’s anyone foolish enough. Wouldn’t surprise me.
@Mark Now that’s one I wouldn’t have thought of!
Thanks for the encouragement on the new site! Your webinar gave me the push I needed to insist on doing a Wordpress-based site, because I couldn’t implement any of your advice on the website we had. Also, a lot of our newer clients aren’t technically savvy and want basic Wordpress sites, and this is a good way to show them how easy it is. If I can do it, anyone can! Scott handles the more technical aspects of our business now (CMS development, server-side requirements, installations, etc.), and leaves the social media and blogging world to me.
~Michelle for New England Multimedia
888-409-1099
office@newenglandmultimedia.com
I enjoyed reading this blog post! Keep up the fantastic work.